UNICEF Re-Brand

Re-vamping the branding of UNICEF with a proposed re-branding to enhance their existing identity. UNICEF is a non-profit, global organization mandated by the United Nations General Assembly to advocate for the protection of children. All UN organizations have a distinct blue for their palette hence, the unique blue of UNICEF was left untouched. I updated their logo to a logotype, used the logotype to create a pattern and implemented that pattern in their print collateral and merchandise.

View the full brand guide HERE